Recent Posts

Customer service is a vital element in every business.

After all, no business exists without customers of some type or another. (Even your co-workers or staff are considered internal-customers!) Good customer service, however, is about so much more than merely interacting with customers. It is about building an understanding with them. Customers should understand who you are, what you do, why you do it, how your product/service can benefit them, and what they need to do to gain said advantage. That is the core of customer service. But the vital question is how do you provide good customer service?

Putting yourself in the customer's shoes is the only real way to empathize with their situation and feelings. From there, it can be relatively easy to ensure they have an excellent customer service experience with you. Utilizing the three 'W's of customer service can help guide you on ensuring they understand your side as well.

• Who will be helping them if you cannot help now
• When will the next time you talk to them be, or when will the issue be resolved
• What the issue resolution is or clarifies the issue if a solution isn't known so both parties can ensure they are on the same page.

Content marketing is a self-explanatory and straightforward idea. It is a method that focuses on creating, publishing, and distributing content for a target audience online. (Usually to a specific buyer persona.) The content could include informative blog posts, ebooks, webinars, or even a podcast. Since this method primarily focuses on using the "worldwide web," the possibilities are endless as it opens access to people across the world! (Of course, you can focus on whichever ideal demographic fits your business needs.)

Your content should be relevant to your potential customers and the product or service you create. Additionally, it should provide some value to your customers, such as information or entertainment. An excellent example of content marketing is this blog post that you are reading right now! After a bit of education and trust-building, you can suggest to the reader an even high-quality offer for some small info, such as their email address, in return. This method now allows you to communicate together further!

Productive tasks to help your business grow during your spare time.

As we begin to enter the warmer seasons, it is natural that small businesses will find their level of activity marginally lower, especially so this year with the COVID-19 virus keeping everyone indoors. While this potential decrease in revenue can be unsettling, the increase in free time can be put to good use. Now is your chance to take an introspective look at the business.

What can be improved, strengthened, or changed?  

DIGITAL SECURITY 

The best place to start is by reviewing your business’s digital security. You should review all the security systems that your company has set up and determine how capable they are of protecting your business and its data. Talk with your employees and make sure that they are aware of what is required of them to keep the business protected. A large part of security is having a plan to mitigate damage and the appropriate follow up in the unfortunate event that your business is the victim of a cyber-attack. Check out Navigate Defense if you want tools to enhance your workforce.

One of the best ways for a business to attract potential customers is to have a quality website. This can even be a great way to engage with them! If you are unsure as to whether your company’s website is of a professional level, able to garner the attention of its visitors, then here are some things you should consider.

Making a website visually appealing is different than making it look good in the eyes of a search engine. But it really isn't too far off. Search engines use to rank websites based on keywords and a few other factors, but now they focus on the quality of the website's user experience. This means making a site easy to use and mobile friendly will actually help your get to the top of Google. Combine those with giving great answers to people's search queries and you have given a user an awesome experience! So, in order to fully understand what a "good" website consists of, you must first learn how to implement some techniques to make the visitor as happy as they can be.