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Recent Posts

Metaverse, more China bans, REvil news, and a side of Crypto

Posted by Griffin Ball on Nov 5, 2021 11:00:00 AM

The Lighthouse IT Podcast - Novermber 5th, 2021

This week, Matt & Griff discuss Facebook and Microsoft's moves to become their own metaverses, LinkedIn releases a new freelance marketplace while simultaneously pulling out of China, along with several other services, in addition to the US banning China Telecom, REvil being forced offline, and more.

Listen here!

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Topics: Harmony, Business Continuity, Network Risk Assessment, Internet Safety, Website Development, NCSAM, Ransomware, Cybersecurity, Multi-factor Authentication, Malware, Podcast, Harmony Cloud

Facebook Down, Twitch Hacked, Hollywood Strike, & Apple Exploit

Posted by Griffin Ball on Oct 8, 2021 11:00:00 AM

The Lighthouse IT Podcast - October 8th, 2021

This week, Matt & Griff discuss a potential strike in Hollywood, a big Facebook outage, an even larger Twitch hack, the latest Apple exploit, more exploits in popular software, and a little bit of good news as well.

Listen here!

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Topics: Harmony, Business Continuity, Network Risk Assessment, Internet Safety, Website Development, NCSAM, Ransomware, Cybersecurity, Multi-factor Authentication, Malware, Podcast, Harmony Cloud

Is Your Business Following Customer Service Best Practices?

Posted by Mark Nash on Apr 2, 2021 11:00:00 AM

Customer service is a vital element in every business.

After all, no business exists without customers of some type or another. (Even your co-workers or staff are considered internal-customers!) Good customer service, however, is about so much more than merely interacting with customers. It is about building an understanding with them. Customers should understand who you are, what you do, why you do it, how your product/service can benefit them, and what they need to do to gain said advantage. That is the core of customer service. But the vital question is how do you provide good customer service?

Putting yourself in the customer's shoes is the only real way to empathize with their situation and feelings. From there, it can be relatively easy to ensure they have an excellent customer service experience with you. Utilizing the three 'W's of customer service can help guide you on ensuring they understand your side as well.

  • Who will be helping them if you cannot help now
  • When will the next time you talk to them be, or when will the issue be resolved
  • What the issue resolution is or clarifies the issue if a solution isn't known so both parties can ensure they are on the same page.
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Topics: Website Development, Digital Marketing, Customer Service

What is Content Marketing?

Posted by Griffin Ball on Mar 19, 2021 10:54:00 AM

Content marketing is a self-explanatory and straightforward idea. It is a method that focuses on creating, publishing, and distributing content for a target audience online. (Usually to a specific buyer persona.) The content could include informative blog posts, ebooks, webinars, or even a podcast. Since this method primarily focuses on using the "worldwide web," the possibilities are endless as it opens access to people across the world! (Of course, you can focus on whichever ideal demographic fits your business needs.)

Your content should be relevant to your potential customers and the product or service you create. Additionally, it should provide some value to your customers, such as information or entertainment. An excellent example of content marketing is this blog post that you are reading right now! After a bit of education and trust-building, you can suggest to the reader an even high-quality offer for some small info, such as their email address, in return. This method now allows you to communicate together further!

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Topics: Momentum Marketing, Website Development, SEO, Digital Marketing

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