Productive tasks to help your business grow during your spare time.

As we begin to enter the warmer seasons, it is natural that small businesses will find their level of activity marginally lower, especially so this year with the COVID-19 virus keeping everyone indoors. While this potential decrease in revenue can be unsettling, the increase in free time can be put to good use. Now is your chance to take an introspective look at the business.

What can be improved, strengthened, or changed?  

DIGITAL SECURITY 

The best place to start is by reviewing your business’s digital security. You should review all the security systems that your company has set up and determine how capable they are of protecting your business and its data. Talk with your employees and make sure that they are aware of what is required of them to keep the business protected. A large part of security is having a plan to mitigate damage and the appropriate follow up in the unfortunate event that your business is the victim of a cyber-attack. Check out Navigate Defense if you want tools to enhance your workforce.

One of the best ways for a business to attract potential customers is to have a quality website. This can even be a great way to engage with them! If you are unsure as to whether your company’s website is of a professional level, able to garner the attention of its visitors, then here are some things you should consider.

Making a website visually appealing is different than making it look good in the eyes of a search engine. But it really isn't too far off. Search engines use to rank websites based on keywords and a few other factors, but now they focus on the quality of the website's user experience. This means making a site easy to use and mobile friendly will actually help your get to the top of Google. Combine those with giving great answers to people's search queries and you have given a user an awesome experience! So, in order to fully understand what a "good" website consists of, you must first learn how to implement some techniques to make the visitor as happy as they can be.

You are probably already aware of the fact that a well-made website is a great way for a company to show its self-off and increase its customer base. However, that well-made website is not going to do any good if no one ever sees it. A business cannot just have a good-looking site anymore, they also need to make sure that it is easy to find. One of the best ways to do that is through search engine optimization or SEO. This is the process of making a website more likely to be the appear towards the top of a search engines results page or SERP.

If you are a business owner or someone in charge of the company web presence, you have probably heard about websites being mobile responsive. In fact, that is a question you may have asked others. You also may have heard how important it is, but how necessary is it actually? After all, everyone can already access your website from a phone, so why bother with all the extra work just to make some minor changes for phone users? Well first off, when someone is viewing it on a phone screen instead of a monitor, everything will be shrunk down to an unreadable size. There are also a lot more people looking at your site from a phone screen than you may think.