Content marketing is a self-explanatory and straightforward idea. It is a method that focuses on creating, publishing, and distributing content for a target audience online. (Usually to a specific buyer persona.) The content could include informative blog posts, ebooks, webinars, or even a podcast. Since this method primarily focuses on using the "worldwide web," the possibilities are endless as it opens access to people across the world! (Of course, you can focus on whichever ideal demographic fits your business needs.)
Your content should be relevant to your potential customers and the product or service you create. Additionally, it should provide some value to your customers, such as information or entertainment. An excellent example of content marketing is this blog post that you are reading right now! After a bit of education and trust-building, you can suggest to the reader an even high-quality offer for some small info, such as their email address, in return. This method now allows you to communicate together further!