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Recent Posts

What is Content Marketing?

Posted by Griffin Ball on Mar 19, 2021 10:54:00 AM

Content marketing is a self-explanatory and straightforward idea. It is a method that focuses on creating, publishing, and distributing content for a target audience online. (Usually to a specific buyer persona.) The content could include informative blog posts, ebooks, webinars, or even a podcast. Since this method primarily focuses on using the "worldwide web," the possibilities are endless as it opens access to people across the world! (Of course, you can focus on whichever ideal demographic fits your business needs.)

Your content should be relevant to your potential customers and the product or service you create. Additionally, it should provide some value to your customers, such as information or entertainment. An excellent example of content marketing is this blog post that you are reading right now! After a bit of education and trust-building, you can suggest to the reader an even high-quality offer for some small info, such as their email address, in return. This method now allows you to communicate together further!

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Topics: Momentum Marketing, Website Development, SEO, Digital Marketing

Apple Gave Epic a fortnight, Influencer Resilience & Reeling in TikTok

Posted by Griffin Ball on Aug 21, 2020 11:00:00 AM

The Lighthouse IT Podcast - August 21st, 2020

Matt and Griffin discuss "Proof" that criminals have no boundaries, how Apple gave Epic Games a fortnight before getting kicked off the app store, the launch of Instagram's TikTok competitor (Reels), the uphill battle that TV Ads have had to face, and finally two of the largest influencer ad agencies merging.

Listen here! Want to skip the intro? Go to the 1:45min mark.

Security News

"Proof" that criminals have no boundaries

Brown-Forman, headquartered in Louisville, Kentucky is a multi-million dollar business that is the latest high profile company to fall victim to "new wave" ransomware operators. The company, better known for its properties of Finlandia vodka and Jack Daniels, among other major global brands, was the target by the REvil crew.

 
In new wave ransomware, the group operates on a 3 stage attack, an additional tactic over the normal 2 stage.
  • In the first stage, they scope out the network to see if it is worth their time. Checking out backups, administrative tools, and more.
  • In the second stage (the new stage), they steal the data - called exfiltration.
  • Finally, the attempt to encrypt network files.
The idea is that even if you do have backups, the stolen data can be used for blackmail.
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Topics: Internet Safety, SEO, Ransomware, Cybersecurity, Podcast, Digital Marketing

Twitter stops Tweets & Hulu offers Sweets

Posted by Griffin Ball on Jul 24, 2020 11:00:00 AM

The Lighthouse IT Podcast - July 24th, 2020

Matt and Griffin discuss Twitter limiting tweets due to some serious scamming, some popular VPNs had their non-existent logs magically released, Snapchat testing out brand profiles, and Hulu targeting the small business market to allow them to advertise on their platform.

Listen here!

Security News

Twitter Limits Tweeting

Last week, Twitter severely limited access to its service while it investigated issues whereas crypto-coin scams were being spammed from verified accounts, in a move that had the microblogging service in confusion. The scams promised to return your money two-fold if you sent it via bitcoin to the verified accounts, including Bill Gates, Apple, Elon Musk, Barack Obama, and more. 

We're still awaiting an official post report, but early responses have indicated that Twitter employees were the target of a massive social engineering attack to gain access to the accounts. 

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Topics: Internet Safety, SEO, Ransomware, Cybersecurity, Malware, Podcast

Phishing the Fisherman, Chrome's URL, & Reddit/Pinterest's show time

Posted by Griffin Ball on Jul 10, 2020 11:00:00 AM

The Lighthouse IT Podcast - July 10th, 2020

Matt and Griffin discuss how Microsoft estimates that the global workforce will add 149 million new tech-oriented jobs by 2025, Free/Easy DNSSEC Upgrades for your site, Google's one year SSL certificates, Google testing feature to hide parts of the URL in Chrome’s address bar, and Reddit and Pinterest, It’s Time to Shine.

Listen here!

It's been some time since lockdowns were in place and businesses have now begun to re-open. With all the negative news that had been floating around, we have some perks coming from lockdown. Microsoft estimates that the global workforce will add 149 million new tech-oriented jobs by 2025. The job industry is shifting to roles that can be completed remotely. Other studies are showing that the automation space is expected to grow handily as well as remote workers are needing better workflows that rely less on manual and physical processes.

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Topics: SEO, Cybersecurity, Podcast