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Recent Posts

TikTok Ban, Chex Quest Revamp and Unilever Experiments

Posted by Griffin Ball on Aug 7, 2020 11:00:00 AM

The Lighthouse IT Podcast - July 24th, 2020

Matt and Griffin discuss the possible TikTok ban, what we currently know about it, and what it could mean for marketers. They touch on the huge rise in mobile game downloads that came from COVID, and they also go over some of the interesting experimental marketing efforts many companies, like Unilever, are pushing to get ahead.

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Security & Marketing News

What a TikTok Ban Would Mean for Marketers 

TikTok has gained a reputation for being the least secure social media platform. That being said, it’s also one of the most popular as of right now. TikTok is used to share short video clips that are usually related to a music dance challenge or even just eating a spoonful of cinnamon. This app is owned and originated from overseas, China, in 2017. Now that it has become widely used in the US, the security risks are becoming a concern. Since it is owned by the Chinese company ByteDance, they can request the data collected by TikTok at any time and even the US branch of TikTok must comply. The concern comes in when comparing the security regulations of both nations.  

President Trump is taking action to ban the platform. With that in mind, Microsoft’s interest in the platform could change the outcome of his decision. Trump had agreed that if the company’s ownership is transferred to America, it could potentially be safe to stay.

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Topics: Internet Safety, Cybersecurity, Malware, COVID19, Podcast

Twitter stops Tweets & Hulu offers Sweets

Posted by Griffin Ball on Jul 24, 2020 11:00:00 AM

The Lighthouse IT Podcast - July 24th, 2020

Matt and Griffin discuss Twitter limiting tweets due to some serious scamming, some popular VPNs had their non-existent logs magically released, Snapchat testing out brand profiles, and Hulu targeting the small business market to allow them to advertise on their platform.

Listen here!

Security News

Twitter Limits Tweeting

Last week, Twitter severely limited access to its service while it investigated issues whereas crypto-coin scams were being spammed from verified accounts, in a move that had the microblogging service in confusion. The scams promised to return your money two-fold if you sent it via bitcoin to the verified accounts, including Bill Gates, Apple, Elon Musk, Barack Obama, and more. 

We're still awaiting an official post report, but early responses have indicated that Twitter employees were the target of a massive social engineering attack to gain access to the accounts. 

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Topics: Internet Safety, SEO, Ransomware, Cybersecurity, Malware, Podcast

Phishing the Fisherman, Chrome's URL, & Reddit/Pinterest's show time

Posted by Griffin Ball on Jul 10, 2020 11:00:00 AM

The Lighthouse IT Podcast - July 10th, 2020

Matt and Griffin discuss how Microsoft estimates that the global workforce will add 149 million new tech-oriented jobs by 2025, Free/Easy DNSSEC Upgrades for your site, Google's one year SSL certificates, Google testing feature to hide parts of the URL in Chrome’s address bar, and Reddit and Pinterest, It’s Time to Shine.

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It's been some time since lockdowns were in place and businesses have now begun to re-open. With all the negative news that had been floating around, we have some perks coming from lockdown. Microsoft estimates that the global workforce will add 149 million new tech-oriented jobs by 2025. The job industry is shifting to roles that can be completed remotely. Other studies are showing that the automation space is expected to grow handily as well as remote workers are needing better workflows that rely less on manual and physical processes.

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Topics: SEO, Cybersecurity, Podcast

Lightbulbs hearing you, FB email marketing, & the 'Lock-down Whopper'

Posted by Griffin Ball on Jun 20, 2020 1:45:00 PM

The Lighthouse IT Podcast - June 19th, 2020

Matt and Griffin discuss Breachstortion, reading sound waves through a telescope pointed at a light bulb, Facebook's new email marketing initiatives, and Burger King Brazil's new 'Lockdown Whopper'!

Listen here!

 

Security News

First there was Sextortion, now there's Breachstortion.

Well, the next big extortion scam is making its way through the internet. If you recall, Sextortion scams sent emails claiming to have "hacked" your webcam and reported you doing some private things. Well, it's getting a new upgrade in the form of pretending that they have breached your website.
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Topics: Internet Safety, Ransomware, Remote Workforce, Podcast, IoT, Email Marketing