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Recent Posts

What is Content Marketing?

Posted by Griffin Ball on Mar 19, 2021 10:54:00 AM

Content marketing is a self-explanatory and straightforward idea. It is a method that focuses on creating, publishing, and distributing content for a target audience online. (Usually to a specific buyer persona.) The content could include informative blog posts, ebooks, webinars, or even a podcast. Since this method primarily focuses on using the "worldwide web," the possibilities are endless as it opens access to people across the world! (Of course, you can focus on whichever ideal demographic fits your business needs.)

Your content should be relevant to your potential customers and the product or service you create. Additionally, it should provide some value to your customers, such as information or entertainment. An excellent example of content marketing is this blog post that you are reading right now! After a bit of education and trust-building, you can suggest to the reader an even high-quality offer for some small info, such as their email address, in return. This method now allows you to communicate together further!

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Topics: Momentum Marketing, Website Development, SEO, Digital Marketing

Establishing a New Norm - The Lighthouse IT Podcast

Posted by Nicole Daley on Apr 24, 2020 2:12:24 PM

In this week's podcast Matt brings in Lighthouse IT Solutions’ marketing specialist, Griffin! 

Together they encourage bringing business to normalcy within the COVID-19 crisis. What “normal” stands for may not have the same definition as it did earlier this year. In order to come out on top, an adaptable mentality will be key.  

To learn more, listen to the last podcast here!

Many of us have now experienced what it’s like to work remotely. There is a surplus of tools like video conferencing, VoIP phone systems, and cloud-based document management; these make remote working easily successful. If you have any troubles or want more information, be sure to reach out to your IT source or Lighthouse IT Solutions!

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Topics: Harmony, IT services, Managed Service Provider, Momentum Marketing, Cybersecurity, Multi-factor Authentication, COVID19, Remote Workforce, Downtime, Podcast

Making Use of the Downtime

Posted by Mark Nash on Apr 11, 2020 2:00:00 PM

Productive tasks to help your business grow during your spare time.

As we begin to enter the warmer seasons, it is natural that small businesses will find their level of activity marginally lower, especially so this year with the COVID-19 virus keeping everyone indoors. While this potential decrease in revenue can be unsettling, the increase in free time can be put to good use. Now is your chance to take an introspective look at the business.

What can be improved, strengthened, or changed?  

DIGITAL SECURITY 

The best place to start is by reviewing your business’s digital security. You should review all the security systems that your company has set up and determine how capable they are of protecting your business and its data. Talk with your employees and make sure that they are aware of what is required of them to keep the business protected. A large part of security is having a plan to mitigate damage and the appropriate follow up in the unfortunate event that your business is the victim of a cyber-attack. Check out Navigate Defense if you want tools to enhance your workforce.

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Topics: Navigate Training, Continued education, Momentum Marketing, Website Development, SEO, Cybersecurity, COVID19, Remote Workforce, Downtime

What makes a good website?

Posted by Mark Nash on Sep 13, 2019 9:13:00 AM

One of the best ways for a business to attract potential customers is to have a quality website. This can even be a great way to engage with them! If you are unsure as to whether your company’s website is of a professional level, able to garner the attention of its visitors, then here are some things you should consider.

Making a website visually appealing is different than making it look good in the eyes of a search engine. But it really isn't too far off. Search engines use to rank websites based on keywords and a few other factors, but now they focus on the quality of the website's user experience. This means making a site easy to use and mobile friendly will actually help your get to the top of Google. Combine those with giving great answers to people's search queries and you have given a user an awesome experience! So, in order to fully understand what a "good" website consists of, you must first learn how to implement some techniques to make the visitor as happy as they can be.

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Topics: Momentum Marketing, Website Development, SEO