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Recent Posts

Apple's AirDrop flaw, Verizon sells, Amazon's email marketing & more!

Posted by Griffin Ball on May 7, 2021 11:00:00 AM

The Lighthouse IT Podcast - May 7th, 2021

Matt and Griff go through exciting stuff this week like Apple's ransomware attack & AirDrop flaw, Verizon selling Yahoo & AOL, Amazon offering email marketing & the return to 'in the flesh' advertising.

Listen here!

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Topics: IT Fights Back, Ransomware, Cybersecurity, Podcast, Digital Marketing

Semiconductor Shortage, FBI hacks, & proving your brain needs breaks!

Posted by Griffin Ball on Apr 23, 2021 11:00:00 AM

The Lighthouse IT Podcast - April 23rd, 2021

Matt and Griff go through interesting stuff this week like the Semiconductor Shortage, FBI hacking for good, Twitter Spaces and Facebook's response, Netflix in a bad spot, and research proving that your brain needs breaks.

Listen here!

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Topics: IT Fights Back, Cybersecurity, Podcast, Digital Marketing

Cleveland Clinic goes Quantum, Microsoft & AR tech, plus creative marketing strategies

Posted by Griffin Ball on Apr 9, 2021 11:00:00 AM

The Lighthouse IT Podcast - April 9th, 2021

Matt and Griff go through a lot this week, including how the US Army awarded a bid to Microsoft for new augmented reality technology, Cleveland Clinic becoming the first private sector business to purchase Quantum Computer, and some very creative marketing strategies that we've seen recently.

Listen here!

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Topics: COVID19, Podcast, Digital Marketing

Is Your Business Following Customer Service Best Practices?

Posted by Mark Nash on Apr 2, 2021 11:00:00 AM

Customer service is a vital element in every business.

After all, no business exists without customers of some type or another. (Even your co-workers or staff are considered internal-customers!) Good customer service, however, is about so much more than merely interacting with customers. It is about building an understanding with them. Customers should understand who you are, what you do, why you do it, how your product/service can benefit them, and what they need to do to gain said advantage. That is the core of customer service. But the vital question is how do you provide good customer service?

Putting yourself in the customer's shoes is the only real way to empathize with their situation and feelings. From there, it can be relatively easy to ensure they have an excellent customer service experience with you. Utilizing the three 'W's of customer service can help guide you on ensuring they understand your side as well.

  • Who will be helping them if you cannot help now
  • When will the next time you talk to them be, or when will the issue be resolved
  • What the issue resolution is or clarifies the issue if a solution isn't known so both parties can ensure they are on the same page.
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Topics: Website Development, Digital Marketing, Customer Service