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Recent Posts

Cleveland Clinic goes Quantum, Microsoft & AR tech, plus creative marketing strategies

Posted by Griffin Ball on Apr 9, 2021 11:00:00 AM

The Lighthouse IT Podcast - April 9th, 2021

Matt and Griff go through a lot this week, including how the US Army awarded a bid to Microsoft for new augmented reality technology, Cleveland Clinic becoming the first private sector business to purchase Quantum Computer, and some very creative marketing strategies that we've seen recently.

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Topics: COVID19, Podcast, Digital Marketing

The Lighthouse IT 2020 Recap

Posted by Griffin Ball on Dec 23, 2020 10:00:00 AM

The Lighthouse IT Podcast - DECEMBER 23th, 2020

Join Matt today in a different format as he'd like to thank the people who made 2020 a bit easier. Then, stay tuned as he reconvenes with Griffin so they can go through 2020 together, taking a look at everything Lighthouse IT has been doing.

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anchor.fm/lighthouse-it

Check out the video version!

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Topics: Harmony, Sentimental, Community, COVID19

TikTok Ban, Chex Quest Revamp and Unilever Experiments

Posted by Griffin Ball on Aug 7, 2020 11:00:00 AM

The Lighthouse IT Podcast - August 7th, 2020

Matt and Griffin discuss the possible TikTok ban, what we currently know about it, and what it could mean for marketers. They touch on the huge rise in mobile game downloads that came from COVID, and they also go over some of the interesting experimental marketing efforts many companies, like Unilever, are pushing to get ahead.

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Security & Marketing News

What a TikTok Ban Would Mean for Marketers 

TikTok has gained a reputation for being the least secure social media platform. That being said, it’s also one of the most popular as of right now. TikTok is used to share short video clips that are usually related to a music dance challenge or even just eating a spoonful of cinnamon. This app is owned and originated from overseas, China, in 2017. Now that it has become widely used in the US, the security risks are becoming a concern. Since it is owned by the Chinese company ByteDance, they can request the data collected by TikTok at any time and even the US branch of TikTok must comply. The concern comes in when comparing the security regulations of both nations.  

President Trump is taking action to ban the platform. With that in mind, Microsoft’s interest in the platform could change the outcome of his decision. Trump had agreed that if the company’s ownership is transferred to America, it could potentially be safe to stay.

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Topics: Internet Safety, Cybersecurity, Malware, COVID19, Podcast

How has COVID-19 influenced security and changed our marketing efforts

Posted by Griffin Ball on May 22, 2020 4:45:21 PM

The Lighthouse IT Podcast - May 22nd, 2020

This week, Matt and Griffin focus on reviewing topics that continue to appear in all industries, as well as specific ones. Since digital security impacts everyone, if you’re not careful, you could end up being the direct link to a company-wide hack! But on a more positive note, how are marketing and sales efforts looking as businesses begin to reopen and how can we make use of sales tools to hit that bullseye for our goals this year?

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Security News  

CISA & FBI public service announcement

No surprise to the security industry, but COVID-19 infections reach far beyond infecting people...  On May 13th, CISA and the FBI issued a public service announcement warning organizations researching COVID-19 that they will likely be the targets of attempted network compromise by the People's Republic of China and is recommending companies in these sectors to take additional precautions and report suspicious activities to CISA. 

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Topics: Managed Service Provider, Internet Safety, Cybersecurity, COVID19, Remote Workforce, Podcast