<img height="1" width="1" style="display:none;" alt="LinkedIn" src="https://dc.ads.linkedin.com/collect/?pid=239833&amp;fmt=gif">
 

Recent Posts

TikTok Ban, Chex Quest Revamp and Unilever Experiments

Posted by Griffin Ball on Aug 7, 2020 11:00:00 AM

The Lighthouse IT Podcast - August 7th, 2020

Matt and Griffin discuss the possible TikTok ban, what we currently know about it, and what it could mean for marketers. They touch on the huge rise in mobile game downloads that came from COVID, and they also go over some of the interesting experimental marketing efforts many companies, like Unilever, are pushing to get ahead.

Listen here!

Security & Marketing News

What a TikTok Ban Would Mean for Marketers 

TikTok has gained a reputation for being the least secure social media platform. That being said, it’s also one of the most popular as of right now. TikTok is used to share short video clips that are usually related to a music dance challenge or even just eating a spoonful of cinnamon. This app is owned and originated from overseas, China, in 2017. Now that it has become widely used in the US, the security risks are becoming a concern. Since it is owned by the Chinese company ByteDance, they can request the data collected by TikTok at any time and even the US branch of TikTok must comply. The concern comes in when comparing the security regulations of both nations.  

President Trump is taking action to ban the platform. With that in mind, Microsoft’s interest in the platform could change the outcome of his decision. Trump had agreed that if the company’s ownership is transferred to America, it could potentially be safe to stay.

READ MORE

Read More

Topics: Internet Safety, Cybersecurity, Malware, COVID19, Podcast

How has COVID-19 influenced security and changed our marketing efforts

Posted by Griffin Ball on May 22, 2020 4:45:21 PM

The Lighthouse IT Podcast - May 22nd, 2020

This week, Matt and Griffin focus on reviewing topics that continue to appear in all industries, as well as specific ones. Since digital security impacts everyone, if you’re not careful, you could end up being the direct link to a company-wide hack! But on a more positive note, how are marketing and sales efforts looking as businesses begin to reopen and how can we make use of sales tools to hit that bullseye for our goals this year?

Listen here!

Security News  

CISA & FBI public service announcement

No surprise to the security industry, but COVID-19 infections reach far beyond infecting people...  On May 13th, CISA and the FBI issued a public service announcement warning organizations researching COVID-19 that they will likely be the targets of attempted network compromise by the People's Republic of China and is recommending companies in these sectors to take additional precautions and report suspicious activities to CISA. 

READ MORE

Read More

Topics: Managed Service Provider, Internet Safety, Cybersecurity, COVID19, Remote Workforce, Podcast

Establishing a New Norm - The Lighthouse IT Podcast

Posted by Nicole Daley on Apr 24, 2020 2:12:24 PM

In this week's podcast Matt brings in Lighthouse IT Solutions’ marketing specialist, Griffin! 

Together they encourage bringing business to normalcy within the COVID-19 crisis. What “normal” stands for may not have the same definition as it did earlier this year. In order to come out on top, an adaptable mentality will be key.  

To learn more, listen to the last podcast here!

Many of us have now experienced what it’s like to work remotely. There is a surplus of tools like video conferencing, VoIP phone systems, and cloud-based document management; these make remote working easily successful. If you have any troubles or want more information, be sure to reach out to your IT source or Lighthouse IT Solutions!

Read More

Topics: Harmony, IT services, Managed Service Provider, Momentum Marketing, Cybersecurity, Multi-factor Authentication, COVID19, Remote Workforce, Downtime, Podcast

Making Use of the Downtime

Posted by Mark Nash on Apr 11, 2020 2:00:00 PM

Productive tasks to help your business grow during your spare time.

As we begin to enter the warmer seasons, it is natural that small businesses will find their level of activity marginally lower, especially so this year with the COVID-19 virus keeping everyone indoors. While this potential decrease in revenue can be unsettling, the increase in free time can be put to good use. Now is your chance to take an introspective look at the business.

What can be improved, strengthened, or changed?  

DIGITAL SECURITY 

The best place to start is by reviewing your business’s digital security. You should review all the security systems that your company has set up and determine how capable they are of protecting your business and its data. Talk with your employees and make sure that they are aware of what is required of them to keep the business protected. A large part of security is having a plan to mitigate damage and the appropriate follow up in the unfortunate event that your business is the victim of a cyber-attack. Check out Navigate Defense if you want tools to enhance your workforce.

Read More

Topics: Navigate Training, Continued education, Momentum Marketing, Website Development, SEO, Cybersecurity, COVID19, Remote Workforce, Downtime