The Lighthouse IT Podcast - June 19th, 2020
Matt and Griffin discuss Breachstortion, reading sound waves through a telescope pointed at a light bulb, Facebook's new email marketing initiatives, and Burger King Brazil's new 'Lockdown Whopper'!
First there was Sextortion, now there's Breachstortion.
Are your lightbulbs listening to you?
Facebook will be offering email marketing?
Sure there are a lot of free email marketing tools (MailChimp/HubSpot) but Facebook is something that most people already understand and know how to use.
Simply put, if this functionality is rolled out to the general public, comprehensive, omni-channel marketing will be more accessible than ever.
Facebook is also releasing the ability to switch between personal and business account in messenger.
This is just another step toward Facebook making itself into an all-in-one marketing platform.
Looking to connect with Gen Z? Don't overlook gaming platforms.
If you are looking to target a younger crowd, then your marketing efforts on Snapchat, Instagram, and even TikTok will get their attention. But there is a huge gap in the market that people often overlook.
Gaming focus social platforms like Twitch, YoutubeGaming, and even XboxLive/PlaystaionNetwork are great places to get your name out there.
The best part is, these young gamers are actually open to advertisements. Apparently 80% of Twitch users are open to brands sponsoring a specific gamer or team.
So if your target audience is Gen-Z, then maybe try your hand at getting involved with these platforms.
Burger King gamifies quarantine with 'Lockdown Whopper' in Brazil
The burger chain is using its mobile app's geolocation feature to assess when customers are sheltering in place, according to details shared with Mobile Marketer.
Customers who participate in the promotion will receive vouchers for free food, with rewards increasing as they spend more time at home. The prizes start with snacks and get more valuable, including free Whopper sandwiches and combination meals.
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