The Lighthouse IT Podcast - January 29th, 2021
This week, Matt and Griffin discuss the upcoming death of the third-party cookie within Google Chrome and the concerns associated with that, some recent exploits in Apple's iOS (upgrade to 14.4 if you haven't already), the increase in identity fraud we are seeing, and why this Super Bowl may have some very weird commercials. Take a listen!
iPhone 14.4 Fixes Serious Exploits, So Get To It
AUSTRALIA Says It's Inevitable that Google Will Have to Pay For News
Is the Death of Third-Party Cookies a Threat to Digital Marketing?
- First-party cookies are stored by the domain (website) you are visiting directly. They allow website owners to collect analytics data, remember language settings, and perform other useful functions that help provide a good user experience.
- Third-party cookies are created by domains other than the one you are visiting directly, hence the name third-party. They are used for cross-site tracking, retargeting and ad-serving.
So considering that the rules around First-Party cookies won't be changed, this really only affects those who are tracking across site-to-site. Utilizing cookies on your own site will certainly be fine, but if you rely on using things like targeted advertisements to sell, say your company's products, you may need to consider alternatives or work-arounds by the end of 2021.
SUPER BOWL LV may have some interesting commercials
With the cost of Super Bowl ads starting at a pretty low number this year, smaller companies were able to get in and reserve some time-slots. This means that we may be seeing companies who have never advertised on such a large medium. Fiverr (the Freelance Service Marketplace) for example got in for cheap. Frito Lay on the other hand, got three time slots. Will they have have Chester Cheeto monolog for a minute and 30 seconds? We can only hope.
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