The Lighthouse IT Podcast - August 21st, 2020
Matt and Griffin discuss "Proof" that criminals have no boundaries, how Apple gave Epic Games a fortnight before getting kicked off the app store, the launch of Instagram's TikTok competitor (Reels), the uphill battle that TV Ads have had to face, and finally two of the largest influencer ad agencies merging.
Listen here! Want to skip the intro? Go to the 1:45min mark.
"Proof" that criminals have no boundaries
Brown-Forman, headquartered in Louisville, Kentucky is a multi-million dollar business that is the latest high profile company to fall victim to "new wave" ransomware operators. The company, better known for its properties of Finlandia vodka and Jack Daniels, among other major global brands, was the target by the REvil crew.
- In the first stage, they scope out the network to see if it is worth their time. Checking out backups, administrative tools, and more.
- In the second stage (the new stage), they steal the data - called exfiltration.
- Finally, the attempt to encrypt network files.
Apple Gives Epic Games a fortnight before getting kicked
The TikTok Saga Continues & Instagram Launches TikTok Competitor Reels
In the U.S., Reels is now embedded in the Instagram app.
The vertical scroll feed on Reels is eerily similar to TikTok’s.
With the threat of a Tik Tok ban looming, savvy TikTok creators could try to lure followers to Reels as insurance
Other advertisers such as Hulu and HBO are already on it.
Reels could tap into Instagram’s 1 billion users vs. TikTok’s 500 million.
Facebook has tried to replicate TikTok before with Lasso, which failed to attract audiences.
Gen Z tends to prefer regular-people over the celebrities using Reels right now.
Which means there’s not as much reason for the average TikTok user to prefer Reels when their favorite creators are still on TikTok.
Twitter and TikTok are in early talks about combining, though everything is still unclear.
But this merger could make both companies better able to compete with Facebook (who owns Instagram and therefore Reels)
TikTok recently announced the first recipients of its $1 billion fund created to help major TikTokers earn a livelihood
The TV Ad Market’s Uphill Battle
You & Mr Jones Runs Influencer Marketing’s Glow Up
The industry did take a quick hit in March—influencer campaigns dropped 3%— but campaign volume normalized in April and May, per Forrester.
Jones said that because shooting traditional ads has become more difficult during the pandemic, he's actually seen increased demand for influencer marketing strategies from advertisers.
74% of Collectively influencers saw the engagement levels on their posts rise since March, probably because we all couldn’t stop scrolling Instagram during lockdown.
Have a Question?
We'd love to know what's on your mind - submit your questions and we'll try to answer them!