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Recent Posts

Cleveland Clinic goes Quantum, Microsoft & AR tech, plus creative marketing strategies

Posted by Griffin Ball on Apr 9, 2021 11:00:00 AM

The Lighthouse IT Podcast - April 9th, 2021

Matt and Griff go through a lot this week, including how the US Army awarded a bid to Microsoft for new augmented reality technology, Cleveland Clinic becoming the first private sector business to purchase Quantum Computer, and some very creative marketing strategies that we've seen recently.

Listen here!

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Topics: COVID19, Podcast, Digital Marketing

Is Your Business Following Customer Service Best Practices?

Posted by Mark Nash on Apr 2, 2021 11:00:00 AM

Customer service is a vital element in every business.

After all, no business exists without customers of some type or another. (Even your co-workers or staff are considered internal-customers!) Good customer service, however, is about so much more than merely interacting with customers. It is about building an understanding with them. Customers should understand who you are, what you do, why you do it, how your product/service can benefit them, and what they need to do to gain said advantage. That is the core of customer service. But the vital question is how do you provide good customer service?

Putting yourself in the customer's shoes is the only real way to empathize with their situation and feelings. From there, it can be relatively easy to ensure they have an excellent customer service experience with you. Utilizing the three 'W's of customer service can help guide you on ensuring they understand your side as well.

  • Who will be helping them if you cannot help now
  • When will the next time you talk to them be, or when will the issue be resolved
  • What the issue resolution is or clarifies the issue if a solution isn't known so both parties can ensure they are on the same page.
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Topics: Website Development, Digital Marketing, Customer Service

Windows 10 printing fiasco, Twitter Spaces, TVision, HBO Max & more!

Posted by Griffin Ball on Mar 26, 2021 11:00:00 AM

The Lighthouse IT Podcast - March 26th, 2021

Matt and Griff go through a lot this week, including the Windows 10 printing fiasco, Twitter Spaces and changes to their ad management, TVision watching you watch, the Ad Council's biggest campaign ever, and HBO Max with it's new ad supported tier.

Listen here!

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Topics: Windows, Cybersecurity, Podcast, Digital Marketing

What is Content Marketing?

Posted by Griffin Ball on Mar 19, 2021 10:54:00 AM

Content marketing is a self-explanatory and straightforward idea. It is a method that focuses on creating, publishing, and distributing content for a target audience online. (Usually to a specific buyer persona.) The content could include informative blog posts, ebooks, webinars, or even a podcast. Since this method primarily focuses on using the "worldwide web," the possibilities are endless as it opens access to people across the world! (Of course, you can focus on whichever ideal demographic fits your business needs.)

Your content should be relevant to your potential customers and the product or service you create. Additionally, it should provide some value to your customers, such as information or entertainment. An excellent example of content marketing is this blog post that you are reading right now! After a bit of education and trust-building, you can suggest to the reader an even high-quality offer for some small info, such as their email address, in return. This method now allows you to communicate together further!

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Topics: Momentum Marketing, Website Development, SEO, Digital Marketing